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In addition, fierce competition from Cadbury 's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.
This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then.
As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, in September the four-finger Kit Kat Fine Dark was launched in the United Kingdom as a permanent product, and packaging for the entire brand was changed.
When first introduced in the United Kingdom in , the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between and Since its introduction into the US in the s, the Hershey's Kit Kat packaging and advertising has differed from the branding used in every other country where it was sold.
In the United Kingdom, the product was traditionally wrapped in silver foil and an outer paper band. In this was changed to flow wrap plastic.
After launching in the s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea".
The first Kit Kat poster appeared in , and the first colour TV advertisement appeared in After a ten-year legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July to send the case back to the British courts.
The TV commercial most known from this slogan involves a young man biting into one of the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently, knocking items from the shelves.
Another short-lived US slogan was "That's What You Want", whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses, before rejecting them in favour of a Kit Kat.
Versions of the original have been covered by Carrie Underwood , Shawn Colvin , and many studio singers, as well as people who have appeared on-camera in the commercials.
The jingle was cited in a study by University of Cincinnati researcher James J. Kellaris as one of the top ten " earworms " — bits of melody that become stuck in your head.
Variations on the Andrew W. However, the "classic" song has also been used again since the newer version first aired in Many adverts were worldwide hits among them in 's with Ken Campbell in an advert with Heaven and Hell with Devil and Angel on Television.
In a advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite.
A similar campaign occurred in with mint, coconut, hazelnut and chocolate fudge. In September , it was announced that version 4.
In December , it was announced that the four-finger variety of Kit Kat would use Fairtrade chocolate at least in Britain and Ireland from January Golden ticket holders were invited to a television show where one of them, Susie Verrico , was chosen to enter the House by Aisleyne Horgan-Wallace , picking a ball out of a machine at random.
This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.
Many varieties of Kit Kat have existed, either permanently or as limited editions, such as those sold to commemorate festivals such as Valentine's Day.
A wide variety of promotional items exist, ranging from traditional merchandise such as mugs, pens, oven gloves and tea-towels to less common items such as coats for small dogs.
Recently in Japan, [ when? In Japan, Kit Kats are also available in jars that are dispensed from vending machines. The new flavours are available in regular sized bars or miniature bars.
The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values. The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars.
The standard size has been upgraded in several cases up to a 'monster Size' bar, which can include up to five or eight fingers.
Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in and have been sold in a variety of flavours. The market for Chunky Kit Kats has also expanded to Canada.
Other forms and shapes include "Choc'n'Go" individually wrapped fingers in France, a twelve-finger "Family Block" available in New Zealand  and Australia, round bite-sized "Pop Choc" pieces, square "Kubes", praline -filled "Senses", a yoghurt with Kit Kat pieces, and a Kit Kat ice cream cone.
In the s, a Kit Kat with five shorter fingers was sold in vending machines in the UK. The bar must be baked in an oven before consumption, and the surface sugar caramelises in the process.
Comes with the box of 20 small bars, the Kit Kat Rubies bar made with the premium chocolate truffle cream and imported roasted hazelnut pieces.
As of , U. There's also one in Sydney. The shops allows customers to use touch screens to create their own Kit Kat from a selection of chocolates and ingredients; they are made while the customers wait, and customers can mix their own flavours with some Kit Kat that has been provided in store.
In March , Kit Kat was targeted for a boycott by Greenpeace for using palm oil , which the environmental organisation claimed resulted in destruction of forest habitats for orangutans in Indonesia.
They aimed to achieve a fully sustainable method of palm oil harvesting by Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight: milk chocolate sugar , milk ingredients, cocoa butter , cocoa mass , whey powder , lactose , soya lecithin , polyglycerol polyricinoleate , natural flavour , wheat flour , sugar, modified palm oil , cocoa , sodium bicarbonate , soya lecithin, yeast , and natural flavour.
In , the UK four-finger Kit Kat contained dietary calories kcal kilojoules. In , the two-finger Kit Kat contained calories.
Milk chocolate sugar, modified milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour , wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, Natural Flavour.
Dark chocolate sugar, unsweetened chocolate, cocoa butter, milk ingredients, soya lecithin, salt, artificial flavour , wheat flour, sugar, modified palm oil, unsweetened chocolate or cocoa powder, sodium bicarbonate, soya lecithin, artificial flavour.
During the Chinese milk scandal , where melamine was found to have tainted some milk suppliers in China, importers in Hong Kong chose to import bars manufactured in the United Kingdom.
From Wikipedia, the free encyclopedia. Redirected from Kit-kats. For other uses, see Kit Kat disambiguation.